Friday, 17 February 2017 15:36

City Native Invents Product to Soothe Babies

The Tranquilo Mat team (left to right): Ashley Robinson with son Luca; Melissa Gersin; and Annie Hall. The Tranquilo Mat team (left to right): Ashley Robinson with son Luca; Melissa Gersin; and Annie Hall. Photo provided.

NATIONWIDE — Melissa Gersin, a Saratoga Springs native and registered nurse who specializes in maternity, recently appeared on a television show that has given new life to her invention for helping parents calm their crying babies.

Gersin is the founder of Tranquilo Mat, a company based near Boston, Massachusetts that was featured in a February episode of “Shark Tank.” The Emmy Award-winning program on the ABC Television Network highlights a wide variety of proposals by aspiring entrepreneurs from around the country.

According to her company’s website (www.tranquilomat.com), the slogan for Gersin’s invention is that it “mimics the sounds and motions of a mother’s womb.” It’s available in two sizes that fit either car seats or cribs, and range in price from $85 to $99.

Reached for comment this week, Gersin said the original production line of 2,000 units has already sold out and that back orders are quickly stacking up. She anticipates more units will be available for distribution from a warehouse in Wisconsin by April.

The products are manufactured in China and adhere to strict regulatory standards set by the federal Food and Drug Administration. From “top to bottom,” Gersin said, parents can be assured of the Tranquilo Mat’s safety for their infants.

Gersin, a 2001 alumnus of Saratoga Springs High School, explained that she started developing her business plan after graduating college in 2010 and working at Brigham and Women’s Hospital in Boston. She became familiar with the work of Dr. Harvey Karp, a renowned pediatrician and author of the book “The Happiest Baby on the Block.”

In trying to calm several infants simultaneously at work one night, Gersin had an epiphany and envisioned portable units that could fit into each of the cribs. In her free time, she started developing Tranquilo Mat prototypes and sharing her ideas with colleagues in maternity, all of whom were skeptical of her invention.

Still, Gersin persisted and eventually joined forces with two more upstate New York women in the Boston area: Tranquilo Mat cofounder Ashley Robinson from Rome, and Annie Hall from Glens Falls.

The recent appearance on “Shark Tank,” filmed last September in California, has significantly increased the workload for Gersin and her partners. “We’ve nearly doubled our annual sales from last year…in the last three or four days,” she said.

Though not a mother herself, Gersin is convinced by experience and the testimonials of her customers that many parents will find the Tranquilo Mat helpful—so much that her own full-time work as a maternity nurse is no longer necessary.

“The joke is that this has become my baby,” Gersin said.

Read 1009 times

Blotter

  • COURTS Charles B. “Chip” Locke, 44, of Porters Corners, pleaded guilty on April 12 to third degree grand larceny, a felony, in connection with the theft of funds from the Greenfield Home School Association. Locke served as treasurer for the Greenfield HSA and admitted to stealing approximately $15,070.70, according to Saratoga County District Attorney Karen Heggen. Locke is scheduled to be sentenced on June 8, during which it is anticipated he will be ordered to serve six months in jail and pay back full restitution to the Greenfield HSA during a period of five years of probation.      Clifford…

Property Transactions

  • BALLSTON SPA 58 Cypress St., $309,900. Heritage Builders Group LLC sold property to Kathleen and Benjamin Kalesa, Jr.  16 Saddlebrook Blvd., $454,549. Legacy Custom Homes LLC sold property to Brenda and John Thomas, Jr.  810 Route 50, $175,000. Kirby Burnt Hills Realty LLC sold property to RECKDE LLC.  37 Sycamore St., $360,000. Claudette Nealy sold property to Alex Varghese and Mary Pladocostante.  GREENFIELD 35 Southwest Pass, $253,000. Ramon Posada sold property to David and Omega Moya.  17 Rebecca Dr., $430,000. Steven and Suzanne Cousineau sold property to Daniel and Young Elinskas.  280 Middle Grove Rd., $335,000. Carol Hopper sold property…
  • NYPA
  • Saratoga County Chamber
  • BBB Accredited Business
  • Saratoga Convention & Tourism Bureau
  • Saratoga Springs Downtown Business Association
  • Saratoga Mama